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Recruiting Testimonial Video CustomersRecruiting Testimonial Video Customers

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Recruiting Customers For A Testimonial Video Shoot

There is no better salesman than a satisfied customer. Social proof is one of the most authentic and convincing sales tools in your marketing arsenal. Successfully enticing customers to become evangelists in person or print can be difficult enough, but add in the challenge of getting them to go on camera, especially at some future […]


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Testimonials Video ScriptTestimonials Video Script

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Why Testimonial Video Scripts are Such a Bad Idea

When it comes to testimonials, the most important thing is to have a product that feels real and authentic. If you’ve been busy rounding up customers to produce testimonial videos with, you might be tempted to write out statements or lines that you’d like them to say. What would be easier, right? Just tell them […]


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Testimonials Video ScriptTestimonials Video Script

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Why Testimonial Video Scripts are Such a Bad Idea

When it comes to testimonials, the most important thing is to have a product that feels real and authentic. If you’ve been busy rounding up customers to produce testimonial videos with, you might be tempted to write out statements or lines that you’d like them to say. What would be easier, right? Just tell them […]


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Testimonial video insightsTestimonial video insights

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Testimonial Videos: The Good, the Bad and the Ugly

Testimonial videos should feel natural and organic. They need to tell a story about that person’s experience and portray them as genuine and relatable. I almost always shoot testimonials ‘interview style’ and fill out the visuals with B-roll of the person interacting with the brand in some way. I thought I’d take a minute here […]


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100K Views on YouTube100K Views on YouTube

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The Secret to Getting 100,000 Views on YouTube and Increasing Your Digital Brand

Observing my toddler watch other kids play with toys on Youtube recently resulted in an epiphany for me. We’re shifting from a goods consumption based society to an information consumption based society. We’re all insatiable consumers of information. Sure we still want ‘stuff’, but we’re not willing to shell out for ‘stuff’ unless we’ve sufficiently […]


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Endorsements are everywhere. Even in the grave.Endorsements are everywhere. Even in the grave.

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What Makes an Effective Endorsement Video – The Basics

Endorsements are everywhere. From Kiss branded caskets and urns (it’s true, you can have one tomorrow if you’re an Amazon Prime member) to Yeezy Adidas, every brand wants to be cool by association. You don’t have to sell death dust decanters or athletic wear to cash in though. Brands large and small have benefited from […]


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